I have always heard that in business that you should do what you love and then outsource everything else. Easier said than done, right? Easier to outsource when you have the money to pay someone else correct? Only when you don't have the funds, you have to suffer through the things you hate. But you have to spend money to make more money. It all seems like big catch 22. In order to do the things you love, you have to be able to give up control of the others.
I don't know why trusting people with my business is such a big issue for me. I think some of it is because I don't want people to see that I'm not perfect. I don't get the picture right very time, I forget things, and all I really want to do in my business is marketing and taking pictures. I want to be able to spend time with my family and actually do fun things, even if it is just as simple as cooking dinner and watching a movie with my husband on a Wednesday night.
So I sat down and looked at what was taking up most my time. And that was editing my photos. Now I don't hate editing AT ALL. It's actually very relaxing and fun for me, but it's super time consuming. I still love creating a piece of art. But it has been taking me longer and longer to get the images to my clients, and this is something I didn't want to drop the ball on. Soooooo….I hired a photo retoucher. Now don't get me wrong, I'm still editing some of the images, and of course every image is inspected by me and sent back to the retoucher if I don't approve.
But I want you to know, that this person is top-notch and his work is excellent. He is one of the best retouchers I've ever seen. And it was so nice last night knowing that my editing was being taken care of and I could relax after a hard day. So to me paying him is well worth it, because now I have more time to communicate with my clients, take images, get the images back to my clients faster, and have more time with my husband.
I never thought I'd be able to let go of my image editing but now it's like a weight has been lifted and I can do more things to make my business better.